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Voleur

A brand that is not on sale yet. One page that opens in 1.7 seconds on mobile.

Launch site for a streetwear label. QR digital ownership story, early-access waitlist.

  • Brand launch
  • Single-page story
  • Mobile app
Open the sitevoleur.coLive
Opening screen of the Voleur launch page

What we did

1.7 seconds on mobile, zero layout shift.

On a phone the first large image lands in 1.7 seconds. Nothing jumps while the page loads.

Lighthouse returns 90 performance, 100 accessibility and 100 SEO on mobile. The hero serves a poster image first and the video follows.

The brand was not public yet.

Voleur is a new streetwear label building digital ownership and community around the physical piece.

No store, no shipped app, no sales to measure. What existed was the story and a waiting list.

Product and manifesto section of the Voleur page

Left blank instead of invented.

The app section says coming soon because it is. No download button was added, no user count was written.

The page has one goal: the early-access list. Signups pass through a validated endpoint.

Eleven sections, one scroll.

Eleven sections run down one page, from manifesto to roadmap. What the piece is, what scanning the QR code on it gives you, and what the app will do.

The site is TR and EN. The visitor's browser language picks the default and the choice is remembered.

Roadmap and waitlist section of the Voleur page

Phones first, effects second.

Particles and parallax are off on phones. With reduced motion on, they switch off on desktop too.

Built with Next.js 16, React 19, TypeScript, Tailwind v4 and Motion.

The app is being written.

Expo and React Native on the client. A Hono API with Drizzle and PostgreSQL behind it.

The QR code is read through the device camera. When the app ships, the site already explains it.

Screens

The Voleur home page
The Voleur home page

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